You don’t need a coach.

Nobody actually needs one. That might be a bit surprising for those of you who know I’m a coach. Hear me out.

Nobody needs a fancy car, like a shiny new BMW i7 or a Lexus ES, but I bet you or someone you know, owns one. What does it give people? It makes them feel good about themselves and it makes them stand out as someone who is successful and significant. But appearances can be deceiving. Many of the people (not all) who drive fancy cars secretly doubt themselves. I’m often amazed to hear my successful clients say that deep down they feel “Not good enough.” The BMW or Lexus is a great way to feel good about yourself while having fun, but coaching is more effective on your inner self.

Coaching can help you feel great about yourself and empower you to be even more successful, while ridding you of that feeling of “not being enough’ for ever. You won’t need a fancy car – but you can still drive one!

Nobody needs cosmetic botox (unless it’s being used for rehabilitation purposes). But it can give people a huge boost of confidence in their appearance, so they can boldly present to an audience and seem young and relevant. And it feels like self care. But again appearances can be misleading. Hiding behind that perfect face there is often someone who feels insecure about themselves.

Coaching can empower you to feel confident and not care what anybody thinks. You learn to love everything about yourself. The glow you get from coaching is shining out from the authentic version of you.

So no, you don’t need a coach to survive. But it can help you in authentic and permanent ways to feel confident, successful and unstoppable. And depending on the coach, it’s usually a lot more affordable than a fancy car or Botox.

If I had to choose between a fancy car, regular botox or coaching, I know I would choose coaching every time. How about you?